EasyDo: Enhancing product quality with MBA Polymers’ recycled plastic

With a strong commitment to manufacturing responsible products, household cleaning goods maker EasyDo sought a high quality recycled plastic for its washing-up brush brand, Dishmatic.

In its drive for sustainability, efficiency and product quality, EasyDo asked MBA Polymers to tailor MBA’s recycled ABS plastic to meet its exact needs. It required a robust, high-performing plastic to apply to the plate that attaches to the foam washing-up pad (which clips onto the handle). In particular, the plastic had to form a strong bond with the glue to stop the pad breaking off during use by consumers.

EasyDo had previously been using HIPS (high impact polystyrene) and wanted to select a material with superior performance characteristics. During the testing phase, MBA worked closely with EasyDo to tailor the properties of its ABS plastic for the application in hand, fine-tuning the material to meet the rigorous criteria of Dishmatic’s impact test.

Through this collaboration, EasyDo was impressed by the quality of MBA’s recycled ABS plastic. The material proved to be highly robust and also offered improved bonding properties, allowing the glue to stick to the sponge better. Importantly, the bond was not affected by washing-up liquid.

Since EasyDo made the switch to MBA’s recycled ABS, consumer complaints regarding the bond loosening have reduced, the company has cut its rejected materials rate and lowered machine downtime.

In addition to the high-performing nature of the material, EasyDo values the flexibility offered by MBA during the ordering process and the team’s responsiveness to queries. The sustainability credentials of the finished product are also attractive to its high profile retail customers, while sourcing recycled plastic is helping EasyDo to take further steps to reduce the carbon footprint of its products.

“The MBA team were great at bringing us new materials to try and very thorough in getting the characteristics of the plastic just right,” says Simon Johnson, Production Manager, EasyDo. “If we see any fluctuations in our impact test, we know that we can rely on MBA to provide a rapid solution. This coupled with our flexible, collaborative working relationship makes the company a dream to be working with.”

Looking to the future, Easy-Do plans to continue increasing the proportion of recycled materials it uses across all its brands. Its Eco-force products are already made from at least 90% recycled materials.